Tailfin Marketing brought us on to create motion graphics for The 7Stretch, a sponsored segment for Georgia Natural Gas airing during the Atlanta Braves’ 7th inning stretch on Bally Sports. The goal was to seamlessly integrate the brand while capturing the energy and movement of baseball in a way that felt natural for a live broadcast.

 

Animation & Design Approach

The :15 high-energy promo was created using 2D animation in After Effect. Stylized baseball elements—like fast-moving stitching, swooping motion lines, and dynamic typography—helped reinforce the rhythm and pace of the sport. Smooth transitions and layered motion graphics kept the energy high while keeping the branding clear but unobtrusive.

 

In-Studio Graphics

For Bally Sports' set, I designed graphics that matched the network’s broadcast aesthetic while reinforcing Georgia Natural Gas’s presence. Clean typography, subtle motion, and on-brand colors ensured that the visuals felt polished and cohesive within the live telecast.

​

Role: Lead Animator