2024 GEORGIA NATURAL GAS: 7TH INNING STRETCH
Tailfin Marketing returned to us to refresh and elevate The 7Stretch, a sponsored segment for Georgia Natural Gas airing during the Atlanta Braves’ 7th inning stretch. This time, we leaned into a bold, modern aesthetic—blending the nostalgia of baseball with a sleek, contemporary feel.
Animation & Design Approach
The 3D-animated spot was created in Cinema 4D and rendered with Redshift to give it a sharp, polished look. Spinning baseballs, painted bats, and glowing energy trails echoed the movement and excitement of the game. Emissive materials and subtle flickers added life to the lighting, while smooth camera moves and controlled depth of field kept the animation feeling fluid and natural. A cool color palette with accents of Georgia Natural Gas’s brand tones helped tie everything together without feeling forced.
Role: Art Director & Lead Animator